So many people hate sales – they equate it to putting nails through your fingers. I have been there, but I have also had a lot of time to work on this limiting belief. As an entrepreneur I have had to sell myself to a lot of people. It has been 15 years since I became a Core Belief Engineering Practitioner so it has been an ongoing explanation because I am not in an identifiable field such as that of a social worker. Educating people about who I am and what I offer is sales for me because I am letting people get to know me, my personality and explain how what I do can help them.
So, what do you believe when it comes to sales? The idea of selling can make people feel uncomfortable because people feel they come across pushy. There is a belief that there is something unseemly about sales and I challenge that belief.
I invite you to find someone who is in sales and pick their brain. This person could be a friend or someone in an entrepreneurial group who does sales for a living and likes it. Find out their beliefs around sales so you can update your own sales beliefs.
You should also sit down and think about whether or not you have any childhood beliefs around sales. For example, my mother believed that it was unfeminine to be in sales, so when I first started my business as a Core Belief Engineering Practitioner it was very difficult for me to overcome this belief.
People come to me because they have a problem they want to solve. So, I am not selling to them, I am educating them and telling them the possibilities I can offer to them that they have not already tried. Through this, I grew to understand that what I do is unusual, which can make it more attractive to people because my kind of help is difficult to find.
So, instead of making sales into a complicated thing ask questions and find out what problems you can solve for your clients. For example, my free 20-minute consultations are used to make sure I am a good fit for my clients and vice versa. It’s not a sales tactic, but it’s a way to start a conversation with a potential client.
This conversation may lead to rejection, but that’s also okay. When you think about sales do you fear rejection? Fear of rejection is often at the bottom of why people dislike sales – they fear they will be rejected. We need to challenge our fear of rejection. And yes, you will be rejected. You need to remember that you are not meant to work with everyone and everyone is not meant to work with you. We are adults, not children- we should know rejection is common and happens and that it’s okay!
Are you in sales? What tips or suggestions do you have to help people overcome their fear of sales? Leave a comment and let me know.